Our mission is to develop open, citizen science and scientific tourism! We are creating a network of popular science glamping sites for new discoveries in harmony with the environment.
Our popular science projects are unique due to four principles:
⁃ Unique locations: Scenic natural locations with rare geological, ecological or cultural features, providing an unforgettable experience.
⁃ Original concept: diving into research with comfort.
⁃ Immersive and futuristic architecture: buildings that inspire and blend in with nature.
- Scientific field: from astronomy to biology — choose your scientific adventure!
New ideas deserve support. Not many possess such bravery, yet this is among humanity’s most precious traits. Konstantin Eduardovich Tsiolkovsky
Project team:
Leonov Artem
Founder of the Science Citizen Glamp company and the "Ural Mars" glamping observatories. More than 7 years of entrepreneurial experience.
Yolkin Alexander
Chief designer and production engineer at Science Citizen Glamp, co-founder of the Ural Mars glamping observatories. More than 25 years of experience in the manufacturing sector, has mastered more than 5 technical specialties.
Balash Ruslan
Chief architect and designer at Science Citizen Glamp and "Ural Mars" glamping observatories. Graduated from Novosibirsk State University of Architecture, Design and Arts. Master of Architecture Degree. More than 7 years of professional experience.
Project development roadmap:
2025
- Planning the stages of the project implementation and development of the project concept.
⁃ Conducting market research: studying current trends, market size, target audience. Collecting competitor data: identifying key players, their products, strengths and weaknesses, and promotion strategies.
⁃ Determining the unique selling proposition (USP) based on the collected information.
⁃ Development of a financial model: forecast of income, expenses, cash flow and key financial indicators (NPV, ROI). Drawing up a financial plan: determining the budget, sources of financing, payback periods and break-even points. Conducting scenario analysis (optimistic, basic, pessimistic) to assess the risks and sustainability of the model.
⁃ Creation of presentation materials and renderers.
⁃ Preparation of the legal basis for the project implementation. Opening of LLC and registration of trademark.
⁃ Simulation and design of immersive, futuristic living capsules.
⁃ Formation of a staff of specialists, experts, and advisors.
⁃ Search for a location (land plot) for the implementation of the first popular science project "Glamping Observatory"
⁃ Conducting soil analysis on a land plot: sampling, preparation for analysis, and laboratory analysis.
⁃ Receiving letters of recommendation and letters of support from government agencies, institutes, departments.
⁃ Registration of a land plot and changes in its intended purpose.
⁃ Preparing the project for the launch of crowdinvesting.
⁃ Preparation of a workshop for the in-house production of immersive, futuristic residential capsules and other infrastructure elements.
⁃ Build the first experimental residential capsule of type A
⁃ Build the second experimental residential capsule of type B
⁃ Build 10 residential capsules and components of the central geodesic dome.
2026
⁃ Lay out the necessary infrastructure and prepare the land.
⁃ Install the capsules in place, connect them to the entire infrastructure, and equip them with everything necessary.
⁃ Preparing for the opening of a popular science tourism project: Finalize all materials: check the readiness of routes, scientific programs and equipment. Conduct staff training: prepare guides, administrators and the technical team for work. Launch a pre-launch campaign: announce the opening on social networks, in the media and on the website, offer early booking. Check compliance with requirements: ensure compliance with safety regulations, licenses and sanitary standards. Organize a grand opening: plan an event with the participation of partners, media and the first guests.
⁃ Build 10 more residential capsules and other infrastructure elements.
⁃ Install the capsules in place, connect to the entire infrastructure, equip with everything necessary.
⁃ Update the infrastructure. Add new art objects.
⁃ Strengthen marketing and information presence.
⁃ Organize large events.
⁃ Start paying the first dividends to early investors of the project.
⁃ Preparation for the launch of the second popular science tourism project. Planning the stages of project implementation and developing the project concept. Development of a financial model and plan. Search for a location (land plot) for the implementation of the second popular science project. Formation of a staff of specialists, experts, advisers. Modeling and designing immersive, futuristic residential capsules for the second popular science project.
2027
⁃ Preparing for the opening of the second popular science tourism project: Finalize all materials: check the readiness of routes, scientific programs and equipment. Conduct staff training: prepare guides, administrators and the technical team for work. Launch a pre-launch campaign: announce the opening on social networks, in the media and on the website, offer early booking. Check compliance with requirements: ensure compliance with safety regulations, licenses and sanitary standards. Organize a grand opening: plan an event with the participation of partners, media and the first guests.
⁃ Preparing for the launch of the third popular science tourism project. Planning the stages of project implementation and developing the project concept. Developing a financial model and plan. Finding a location (land plot) for the implementation of the second popular science project. Forming a staff of specialists, experts, advisers. Modeling and designing immersive, futuristic residential capsules for the third popular science project.
⁃ Packaging the franchise and scaling the popular science tourism project through franchising. Develop franchise packages: create a brand guide, operational processes, quality standards, and a financial model for franchisees. Prepare a legal framework: develop a franchise agreement, register a trademark, and ensure legal protection. Create a training system: develop franchisee training programs, including management, marketing, and excursion training.
2028
⁃ Prepare for the opening of the third popular science tourism project: Finalize all materials: check the readiness of routes, scientific programs, and equipment. Conduct staff training: prepare guides, administrators, and the technical team for work. Launch a pre-launch campaign: announce the opening on social networks, in the media, and on the website, offer early booking. Check compliance with requirements: ensure compliance with safety standards, licenses, and sanitary standards. Organize a grand opening: plan an event with the participation of partners, the media, and the first guests.
⁃ Develop a scaling strategy: define target regions, partner selection criteria, and a franchise promotion plan.
⁃ Launch a pilot franchise: select the first franchisees, test the model, and optimize processes based on feedback.
⁃ Suspend investment. Launch the reverse process of buying back shares from project investors (buyback). The company begins to buy back its shares (stocks or shares in the authorized capital) from current owners (investors). This process is initiated by the company in order to reduce the number of shares in circulation, increase capitalization, and improve financial performance.
2029
Scaling a popular science tourism project through franchising.
- Defining target countries and regions for expansion: researching a market with high tourism and scientific potential.
- Setting franchisee selection criteria: choosing partners with tourism experience, finances and local connections.
- Developing a marketing strategy for the franchise: creating a presentation, website and participating in exhibitions to attract franchisees.
- Providing franchisee support: providing access to the brand, operating systems, training materials and regular consultations.
- Monitoring and optimization: collecting feedback from franchisees, analyzing results and making improvements to the scaling model.